Join us in rejecting the ti(red) notion that shopping is a reasonable response to human suffering.
We invite you to donate directly to the RED campaign's beneficiary The Global Fund and to these other charitable causes... without consuming.
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My personal thoughts... it's great that GAP is getting these issues out on the table, but the campaign barely even mentions AIDS, TB or Malaria. I wonder if most people buying the products even know that is the purpose of the campaign, and it's just not some marketing campaign! In the US alone almost 1mn people are living with HIV and less than half know they are infected. Imagine if GAP had used the opportunity to encourage testing?
With the Amex RED card, only 1% of transactions is donated. Not sure how much of GAP RED products are donated or the Motorola Red phone, but I doubt it's very much. What is the point of the whole campaign if they don't mention the need/ cause and not much money is generated?
I absolutely despise non-profits, campaigns and "charities" that are just about PR and the hype. Such crap....
